GLAZOV BRANDING SERVICES
Advertising media
Advertising is the perfect way to remind the world of yourself once a brand is launched, and we know how it works
After launching a brand, you need to find an effective way to regularly remind the world of yourself. The ideal option is good advertising, and we help our clients to organize successful campaigns at all stages: from ideas to final layout of billboards.
Service description
Any advertisement begins with the development of a creative concept - a creative idea that will help attract the attention of the selected audience. It includes images and messages that can affect the perception of your brand in the eyes of a potential consumer and cause certain emotions in it.
Principle
The creative concept is based on brand strategy: only knowing exactly who your consumer is, what pains and requests he has, we can understand how to build advertising communications. Of course, good ideas can be born without a well-developed brand complex, but the result of such campaigns is unpredictable. For example, people may remember your ad because it was catchy and brash, but if it didn't create a need, they won't buy anything.
When the creative concept is developed, we form a list of advertising media. It can include any objects of physical or virtual space that regularly come to the attention of the brand's audience. It is important that the carrier naturally enters the daily life of a person and does not require effort for perception - only then does the advertisement work correctly. This approach helps to establish a stable association in the mind of the consumer, so that it is your brand that comes to his mind before the others.
Application points
Each of the media types is specific, so any idea needs to be adapted to a given format. For example, let's take a billboard: the time of eye contact between a person and this carrier is literally a few seconds, so the meanings should be read quickly - only in this way they will get into consciousness. That's why we can only place two words on a big billboard near the highway, and it will be justified. At the same time, an advertising spread of a magazine can contain a detailed description of all the properties of the goods, as it is in the field of attention of a potential buyer much longer. Sometimes, precisely defined media can even suggest in which direction a creative concept should be developed.
What types of media are used most often:
Service description
Any advertisement begins with the development of a creative concept - a creative idea that will help attract the attention of the selected audience. It includes images and messages that can affect the perception of your brand in the eyes of a potential consumer and cause certain emotions in it.
Principle
The creative concept is based on brand strategy: only knowing exactly who your consumer is, what pains and requests he has, we can understand how to build advertising communications. Of course, good ideas can be born without a well-developed brand complex, but the result of such campaigns is unpredictable. For example, people may remember your ad because it was catchy and brash, but if it didn't create a need, they won't buy anything.
When the creative concept is developed, we form a list of advertising media. It can include any objects of physical or virtual space that regularly come to the attention of the brand's audience. It is important that the carrier naturally enters the daily life of a person and does not require effort for perception - only then does the advertisement work correctly. This approach helps to establish a stable association in the mind of the consumer, so that it is your brand that comes to his mind before the others.
Application points
Each of the media types is specific, so any idea needs to be adapted to a given format. For example, let's take a billboard: the time of eye contact between a person and this carrier is literally a few seconds, so the meanings should be read quickly - only in this way they will get into consciousness. That's why we can only place two words on a big billboard near the highway, and it will be justified. At the same time, an advertising spread of a magazine can contain a detailed description of all the properties of the goods, as it is in the field of attention of a potential buyer much longer. Sometimes, precisely defined media can even suggest in which direction a creative concept should be developed.
What types of media are used most often:
- BTL are relatively traditional types of advertising in the media, the Internet, crowded places, they include outdoor and transport advertising.
- ATL are advertising based on human relationships: personal selling, industry events, exhibitions, sponsorship.
- TTL are advertising media that have appeared in recent years with the development of social networks. They include promotion in networks, digital and targeted advertising. The main emphasis is on personalization of advertising messages, which are selected not for a typical representative of one or another target audience, but for a specific user, based on his digital footprint.
Work examples
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