From the words of regular customers, it became clear to us: in renovated stores, it is important to preserve the consumption culture typical of St. Petersburg residents and not to give up the advantages that supermarkets cannot boast of.
Customers appreciate the opportunity to touch the product:
An important role is played by live communication with the seller, who remembers the individual preferences of the buyer.
When creating a retail concept, we tried to take the best from Soviet grocery stores and adapt it to the modern customer.
Based on the collected data, we built a sales strategy:
Introduced additional service attributes
Developed promotional offers
Created an effective navigation system
Think over the principles of displaying goods
Defined priority assortment groups