Portfolio

We are always ready to go anywhere in Russia to get acquainted with the customer and his company. On site, we communicate with the team that is involved in the creation and implementation of a service or product, as well as explore the factors that affect the brand.

We comprehensively study the process both internally and externally, getting a three-dimensional understanding of the sale from the first interest to the moment of purchase. We identify how markets work from the supplier, retailer and consumer side, and multi-industry experience helps us understand how the business functions in terms of banking, logistics and advertising agencies.

From baby food to diesel engines, we create brands and apply the experience gained from one industry to a completely different one, which allows us to find innovative and effective solutions. This approach is useful both in brand development and product development.

We study your company from scratch without any bias. Unlike a team that develops a product and is in the project from the very beginning, we are not burdened by relationships within the team, are not subject to political scales and always look at the overall performance of the system.

If your product's packaging delivers consistently high sales, we won't change it for the sake of aesthetics. However, if the design is not effective, we will offer a new one. Based on the capabilities of the client, we help to launch the brand on the market in difficult cases and with limited resources. In this way, we strengthen the customer's assets, which have been created over the years, and find solutions that allow us to increase the value without unnecessary destruction.

Before starting work, we negotiate all the essential details and conditions, and then we maintain constant contact with your team. Thanks to this organization, you are always aware of the stage of the project.

A month after the start of the project, you will receive a focused brand development strategy and a route map for improvements. In 3 - a completely new product ready for launch with a well-thought-out strategy, updated identity and tools for delivering information to your client.

Most of the tasks in the project are not solved autonomously, the questions often lie at the intersection of disciplines. This requires a set of different competencies, so our team consists of specialists from different fields. If it is necessary to conduct spot studies, we involve external experts. Such a synthesis of knowledge gives rise to the most unexpected, strong and fresh solutions.