"You won't pass" or how a brand can become a pillar of the region's infrastructure
We decided to abandon creating the illusion of an authentic trademark, because this approach has lost the effect of novelty and stopped working: no matter how verified the brand was, in soon all those interested will find out that in fact, it belongs to a local entrepreneur, and the products are made under Moscow.
The popularity of Japanese cuisine in Chechnya ensures the rapid growth of the market, but many issues associated with supplies are difficult. In this system, a new brand should become a kind of filter that will not let low-quality ingredients through: it will take the labor and responsibility to double-check everything, choose the best and offer it to its partners.
This philosophy suits our customer well, because he is not engaged in independent production of goods - he only finds quality products from Russian manufacturers, delivers to home region and sells under its own brand, simplifying life of local entrepreneurs.
Thus, we have identified two main characteristics of the brand:
- "Personal Guarantee" is a brand that does not hide its faces, preserves its reputation and is not afraid to take on responsibility.
- Vysshaya Liga is a modern professional brand that unites its clients with knowledge and experience, helping them to achieve the best results.