The logo uses a sans-serif font associated with manufacturability and functionality. The name of the company is spelled out in lowercase letters - they demonstrate the openness and modernity of the brand. The word is placed in a rectangle with beveled corners, which increases the weight of the sign and symbolizes the hidden scale. Such rough geometry emphasizes the features of the industry. With this, the diagonal orientation speaks of the movement and continuous growth of the company. Due to the simple form and graphic character of the sign, it can be easily applied both on metal parts by chasing, and and in the form of a nameplate.